Double or Indented Listing on Google?

Yep. I get them all the time. With the help of my squarespace blog host (what you're looking at now)and a bit of tweaking in the copy. There's one in the pic on the left. Here's how you do it -

How to Get Double Listings in Google

Google usually only lists one of your pages in its top 10 listings (first page) but there's a sneaky way of getting to get a second indented listing.

Indented listings are second listings placed below the first one in indented form. You get a double listing for the same website. And it sticks out like dogballs. Especially if you're "above the fold" - in the first six, say.

When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it.

The benefits are pretty obvious -

* You push your competitors' listings down.
* You attract more visitors to your web site.

Here's How to Get a Double Listing for Your Keywords

1. Your webpage must already be on the first page of Google.
2. Now create another webpage with alternative content - on the same website. Then link to the page that has the top 10 listing. Optimize your second page for the same keywords as on your first page – but write different content.
3. Link your second page to the first page. Both pages need to be linked to each other to achieve a double listing.
4. Link your first page to the second page in the anchor text. Use the keyword phrase in your anchor text on the first page to link to the second page. Use anchor text in the content.
5. Get inbound links to the second page. Get links from other sites to point to your second page. If possible use the keyword phrase in the anchor text of these links. This type of link carries more weight than just using a URL.
6. It doesn't hurt to mix up the keywords too - use synonyms of the keyword. Easy way to do this is enter your main keyword in the Google Adwords Keyword Tool with "use synonyms" turned on.

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